meeting kate
I am English born and bred, and moved to Hamburg after University in Nottingham in 1993, to fulfill my media dream.
I planned to stay for 3 years – but I’m still here – and am very happy to be so!
I have 30 years on my media clock – working in publishing and media agencies in Hamburg, London, Central Europe, and Sydney.
I’ve worked across a huge variety of industries in that time: telecommunications, entertainment, consumer electronics, spirits and beer, sport, cars, food and beverages, confectionary, hair care, laundry care, dental, coffee, non-food fmcg, IoT, tech, banking and finance, media and content, travel, music, gaming … the list goes on.
In that time, I have run teams, built teams, restructured, trained, and coached teams, worked as a female mentor, driven more pitches and developed more strategies than I can number, aligned multimedia sales teams and led offices as their Managing Director.
I am client and team driven at heart because this brings proven business success.
I focus on business objectives, using insights and data to scale meaningful communication.
I grew up in an advertising family and media, brands and consumers have fascinated me all my life. My Dad and I played the “target group game” together during the TV ad breaks when I was a child and I still get into trouble for staring at people as they shop.
The world may have evolved significantly, and all things Digital will continue to change everything around us – yet I believe some communication fundamentals remain true.